Windows Phone 7

A project I got to work on recently while working at Universal Music Australia was a Windows Phone 7 application allowing users to download digital music, purchase physical products including CD/Vinyl/DVD/Blu-Ray/Merch/T-Shirts, and get the latest aritst information. This was a great opportunity for us (UMA) as it would allow Getmusic (our D2C eCommerce platform for Australia) to reach even more users and would bring us even deeper into the mCommerce world. The big win for us was that our application would be the only application selling digital music on this device, in all of Australia.

Zune is Microsoft’s counterpart to iTunes and while it’s a great music purchasing service, which also has a much cleaner GUI than iTunes, this service unfortunately, and fortunately for us, is not available in Australia. So we own the digital music purchasing market and Microsoft gets to offer a service for their users to buy music. Win-Win
(continue reading…)